Niche Marketing Targeted Leads – Would you rather have 20 leads per day who will never buy from you or 2 leads per day who turn into lifelong missionary clients that spend thousands?

This is blog entry Day 17 of my 30 day blog Challenge

Today I will share how not getting clear and specific about who my target market was almost costed me thousands in lost business.

If you’re a business owner or consultant and would like to generate an extra 20 leads per day in your business then head over and read yesterday’s blog entry first then come back here.

Boy oh boy was I up for a wake up call!

When I started my blog back in November 2015 I intended to use my it as my online journal. So I could write about my learnings and stuff. A Dear Diary of sorts.

I’ve been receiving an average of 30 unique visits to my new blog posts organically. Yesterday it spiked to over 60 unique visits. But so what?

I very quickly learned that I must use my blog to build my brand and generate quality leads. That’s right, the keyword is, quality.

Hopefully by now you know that your blog exists to bring in leads but wait!

You don’t just any ol’ leads. You want high quality targeted leads who will become life long missionary clients and regularly buy from you.

Who do I want to help?

A big problem with my blog was that it wasn’t clear who my target market was and what kind of value I was to deliver.

Over the past week I’ve been asking myself one question, who specifically did I want to help through my blog?

I knew deep down that I wanted to help business people but I needed to be super specific for a number of reasons I’ll cover further down.

The more I thought about it the more clearer it became.

  • I realised that my niche market is the home based consultant / entrepreneur with a higher social moral purpose.
  • I want to help my niche to overflow with abundant wealth and contribute to their social causes.

5 Reasons to Narrow your Niche

  1. your services become unique and specialised as those skills are harder to obtain and you can attract higher prices
  2. you become an expert and more valuable to your niche market
  3. lower advertising cost via pay per click
  4. easier to get targeted organic traffic from search engine results
  5. your social media connection strategy will be more selective

Who would you rather be: A small fish in a big pond or a big fish in a small pond?

Examples of Niche Markets

  • If you are a health coach, your niche market could be female entrepreneurs who want to live a vegan life.
  • If you are a business strategist, your niche market could be entrepreneurs in social enterprise
  • If you are a human rights activists, your niche market could be entrepreneurs who value spirituality and collaboration

Ultimately this will lead to higher conversion rates, lower cost of acquisition and better chance to create client intimacy and missionary clients.

Let’s do a quick recap

The purpose of your blog is to generate high quality targeted leads into your business. That is, high quality, targeted leads with a very high chance to buy from you.

All the greatest entrepreneurs started off by focusing on a niche market and as they built their missionary clients over time and scaled up they were able to broaden their target market.

Takeaways

  1. Who is your niche market?
  2. How will you differentiate yourself and stand out from the others who provide similar offering as yourself?

Hint: Your answer could come from identifying your own strengths, values and passions

I would love to know who your niche market is. Let me know in the comments below.

Stay tuned for the next value packed post tomorrow  where I’ll write about how to build your list of interested and targeted prospects.

Previous 30 day blog Challenge Posts:

Lead Generation – Real Purpose of your Blog

High value content coming soon!

Goodbye 2015 – Welcome 2016

Did you enjoy this post? If so, I would greatly appreciate if you commented and shared

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Peter Reginald

Skype: peter.reginald.com.au

Email: peter@reginald.com.au

“For business owners who have hit a glass ceiling, I deliver predictable transformation by improving and managing its processes.”

P.S. If you’re struggling to attract highly targeted leads & clients for your business, then you’re missing this 5 step blueprint. Click Here For Instant Access

Sources

Header Photograph by Greg Rakozy

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