Call To Action - What is it and Why your Blog NEEDS One

Do you use a call to action on your blog? If you do then how effective is it?

This is blog entry Day 21 of my 30 day blog Challenge

Continuing on the series on how to make money from your blog.

Previously I’ve explained that the real purpose of your blog is to generate high quality leads into your business.

Then I talked also about how it is important to find your niche target market to improve the quality of your leads as well as maximise the chance of converting your visitors into people that buy from you.
Today I want to talk about one of the most important parts of your blog

Call to Action

So by now you’ve got readers on your blog post. What do you want them to do? What action would you like them to take?

If you don’t ask you don’t get

If our copy doesn’t ask then WE don’t get.

Your blog post should have an objective of getting the reader to DO something.

For example, place an order, book a free strategy session, download a free report or contact us.

If it doesn’t ask, it isn’t ‘selling’  – it’s broadcasting.

In marketing, this ‘asking’ is known as a Call-To-Action.

And if you’re thinking, “hey, I’m not selling anything on my blog!”

Think again, because you’re you’re always selling something.

You’re selling your brand, your intellectual property, your idea.

You’re selling the reason why your reader should come back for more the next time you publish more content.

One of the key benefits of a call to action is that it measures the effectiveness of our blog post.

The level of responses, the higher the quality of responses we get the more compelling our blog post must have been.

The key distinction here is ‘higher quality responses’.

There is no point getting many likes and shares if they are made by readers who are not from your niche market.

A couple of tips on how to word your call to action

Tip # 1

According to social media scientist Dan Zarrella, bold confident commanding verbs like buy, register, subscribe, donate, download have been proven to increase responses to calls to action.

Tip #2

On your blog instead of your call to action link saying, “click here” we should make it clear WHAT will happen, what will your reader benefit, such as, “download this free report”, or “take the 1 minute business health check”.

Test your call to action

You can only improve what you measure.

If you want to improve your call to action engagement then you must find ways to measure or track them.

For example, if you published a new blog yesterday and asked your readers to share your post on twitter then you could check how many shares you’ve received on twitter.

Or if you asked your readers to download a free report then count how many downloads have occurred as a result. If your download count is lower than your expectations then change the wording on your call to action then measure and compare the difference.

I’ll discuss various strategies to test your call to action in an upcoming blog post.

Take some time NOW and pay attention to your call to attention.

Your blog is primo real estate and if you’ve gone to all the trouble and effort to get readers on to your post. Make sure your call to action is getting you want you want

Well that is all for now. Here is my call to action: Did you enjoy this post? If so, I would greatly appreciate if you commented and shared

Previous 30 day blog Challenge Posts:

Niche Marketing Targeted Leads – How to Maximise Blog Conversions

Lead Generation – Real Purpose of your Blog

High value content coming soon!

 

Peter Reginald

Skype: peter.reginald.com.au

Email: peter@reginald.com.au

“For business owners who have hit a glass ceiling, I deliver predictable transformation by improving and managing its processes.”

P.S. If you’re struggling to attract highly targeted leads & clients for your business, then you’re missing this 5 step blueprint. Click Here For Instant Access

I’ll see you next time and remember, together we are better!