January 5, 2016 | 31 Comments High Value Blog Content – Do you want to know how to create high value, targeted blog content that will solve your reader’s biggest pains and problems? Do you want high quality engagement from your readers where they thank you for solving their problem? This is blog entry Day 18 of my 30 day blog Challenge Are you a business owner or a consultant and currently blogging? Be sure to read the first two blog posts in this series before going further. A couple of days ago I explained the real purpose for having a blog in your business. Yesterday I wrote why it is important to get laser focused about who your niche market is. By now, you know why it is important to know who your niche market is and you also know that your blog exists to bring you targeted leads into your business. Today I’m going to show you how to create high value content that is targeted at your niche market. My Blogging Pain A couple of months ago I decided to start blogging to improve my writing skills and eventually publish a book. One of my favourite success principles is, “Learn from the Best” so I sought out a community of seasoned bloggers on a few facebook groups, and made some connections and learn from them. This is where I met Jelena Ostrovska, an online marketer and content creator. I practically lived on Jelena’s blog for a couple of weeks. A perfect specimen of high value blog content with many useful articles (and created youtube videos) that answered many of the questions that I wanted to ask and some that I never would have thought to ask. I very quickly gained confidence in my own writing and noticed an increase in readership and engagement. I was very grateful to Jelena. She really provided me with incredible value and solved my blogging pain. So let me share with you a few observations that you can also use to improve your blog writing skills. Ask a simple question that YOU CAN answer Did you notice the question I asked at the start of this post? “Want to know how to create high value, targeted blog content that will solve your reader’s biggest pains and problems?” Why and how does this work? To provoke the reader. To provide a solution. Make yourself the expert. Once you know who your niche reader is it becomes much easier to think of what their pressing problems are. My biggest pain was with my blog not getting real engagement from my readers. I mean, I could see that people were coming to my blog but according to the analytics it looked like they were leaving the blog immediately. This is called Bounce Rate and it is measured as a percentage. A high the bounce rate, eg, 90% means most of your visitors leave immediately. This means your blog post was not sticky enough. The aim is to get a low bounce rate. Ever since I used this new theory on my blog I started to see a huge spike in reader engagement and a drop in bounce rates. High Value Blog Content Jelena knew that her readers were blog writers that wanted to increase leads to their blogs but they were struggling, like I was. When you create content that answers their problems then this content has authority. Why? Because you’re providing them with a solution – for FREE! The result is your reader loves you just that little bit more. It also builds trust as they begin to see you as an expert in your field. The more you repeat this process, that is, creating high value content that relieves your reader’s pain or problem, the greater the chance for your readers to be converted into missionary clients. Missionary clients will not only buy regularly from your business but they will also recruit other clients for you. Attraction Marketing This is truly the magic of Attraction Marketing at work. Once you master this you will never ever need to go looking for prospects, cold calling, door knocking, etc,. What’s more, you can leverage this skill and create multiple streams of income by solving pains and problems of many different niche markets. Wouldn’t you agree with me that this is much more organic and energetically positive way to grow your business? Stay tuned for the next value packed post tomorrow where I’ll write about how to build your list of interested and targeted prospects. Previous 30 day blog Challenge Posts: Niche Marketing Targeted Leads – How to Maximise Blog Conversions Lead Generation – Real Purpose of your Blog High value content coming soon! Did you enjoy this post? If so, I would greatly appreciate if you commented and shared Peter Reginald Skype: peter.reginald.com.au Email: peter@reginald.com.au “For business owners who have hit a glass ceiling, I deliver predictable transformation by improving and managing its processes.” P.S. If you’re struggling to attract highly targeted leads & clients for your business, then you’re missing this 5 step blueprint. Click Here For Instant Access Sources Header Photographer by Krista Mangulsone Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Pocket (Opens in new window)Like this:Like Loading... Related
“create content that answers there problems” love that, thanks for sharing this great post Peter Reply
Excellent post, Peter. I like the term “missionary clients.” That is a great way of describing attraction marketing – leading with so much value that people naturally recommend you to their friends. Reply
I Feel That Reginald!! Jelena is an amazing Mentor and I am so happy you are learning from her 🙂 YES!! Reply
Great content that provides value and answers questions as you point out Peter is key to building a long lasting business with your customers and potential customers. Blogs are an awesome vehicle but not if there isn’t anything of substance or purpose. You share some great insight and valuable advice! Reply
Answering a burning question from your target audience is great for posture and building trust and authority Peter. I am so happy for you. Keep rocking and Yes you will write that book! Reply
Nice post Peter! Very detailed on how to create high value content for your audience. It’s amazing what happens when you lock arms with someone who can show you the ropes and learn from like what you did with Jelena. Awesome blog keep rocking it out! Reply
Great post and so very well explained. Blogging is hard if you don’t deliver value and you have made the point perfectly. Thank you Peter! Reply
Blogging is all about creating highly valuable content that attracts your perfect customer! Love this post Peter! Reply
love this! – “Ask a simple question that YOU CAN answer Did you notice the question I asked at the start of this post? ‘Want to know how to create high value, targeted blog content that will solve your reader’s biggest pains and problems?'” – this question drew me in right away! Thank you! Reply
Awesome post Peter when it comes to writing high quality content when offering nothing but value to your readers! Thanks!!! Reply
I agree with Shannon — asking the question at the beginning drew me in too. Loved how you moved the reader through steps for engagement. After all, if nobody reads your stuff, what’s the point? Reply
You hit it Peter! Ask a question that people want the answer to and then answer it. That’s the “secret” formula! Now everyone knows. Now if we could get people to do it… Reply