January 18, 2016 | 59 Comments Video Blog Content Workflow – Do you create video content AND blog content? Do you want to know how I get youtube to write my blog content for me – for FREE? Today I will share with you my new video blog content workflow. My Old Blog Workflow So a little while ago I wrote an article about my blog writing workflow and I’ve been following that for the most part. Now it’s all being changed because I’ve started to create YouTube videos. My new video blog workflow is just mind-blowingly amazing. In the past I would first write my script and then I would feed that script into my home-made hack of a teleprompter. Then I would stand in front of the camera, hit record and I would read the teleprompter text. When I read from the teleprompter I seemed to have lost the connection with the camera and it was like I was focusing on the reading. So then I decided to do some more research and learn what are other ways pro bloggers and pro content producers do. Video Blog Content Workflow – New Workflow I learned that simply standing in front of the camera and talking into it is one way to get cracking fast. I don’t hold any notes in my hand and no longer read anything on the teleprompter. Well, there is no teleprompters. It’s just the camera and, well as far as I’m concerned, it’s just you and me. 1. I have a general idea of what I want to talk about I’ll write down dot points about the message, the “what” I’m going to talk about and most importantly “why”. 2. The camera is my friend Once I have the basic outline of my video presentation in the back of my mind I hit record. As I talk into the camera I imagine that I’m speaking to one of my friends. I imagine their face right in front, near the camera. So it’s like i’m having a conversation. 3. Transfer the video and audio Once the video recording part is finished I transfer the video from the camera and the audio. The audio is recorded separately with a lavalier mic and my phone. 4. Cleaning the audio The next thing I do is I take the audio recording from the mic and I clean it up. I remove any background noise and I do something called normalization. This makes makes the volume throughout the recording the same instead of having some bits that are louder and some bits that are quieter. Then apply something called a compressor. This brings all the volumes nice and high while still sounding clean, crisp and loud. 5. Video editing The next thing I do is I take the video from the camera which is now copied into the computer and I’ll take the cleaned version of the audio and I put them into my video production software. Then I chop up the video and audio to remove all the “um”s and “ah”s, you know wasted space. This is called jump cutting. It’s way you remove any unwanted parts of the video. The purpose of that is to give the final video a sense of real flow and also it reduces the length of the overall video. This is all about keeping everything short and sweet because the viewer’s time and attention are very valuable. It’s all about getting straight to the point. There’s two scarce resources, it’s your time and your attention So once I have the audio and video all chopped up and removed all the fluff in between I then upload this final video file onto YouTube. 6. YouTube upload and transcription After the video is uploaded onto YouTube within a few minutes YouTube will start to do something called “processing”. It processes the audio and video in that particular upload. One of the best things about YouTube processing is that it does something called “transcribing”. It transcribes or converts the words that I say into text for closed captions. Often this auto transcription is not accurate. So that’s the reason to edit the transcription. I use the closed caption edit feature within YouTube and edit the transcribed text so it is accurate. This is the YouTube transcription edit screen where I edit the text and keywords are accurate. 7. Create the blog article Then I just copy the closed captions and I’ll paste it into a draft blog article where I then do a final edit and format the text to include headings, links, images, etc,. There you have it like – from recording a video, to uploading it to YouTube and then YouTube basically typing everything for me. I edit what YouTube has typed up for me and I’ll paste it into a new blog post. Closed Caption for SEO Something I discovered about editing your closed captions for your YouTube videos is how it impacts on how well your video ranks when someone does a search on Google or YouTube What I learned is that when someone does a text search in Google and YouTube, YouTube scans through your closed caption text for the search keywords. So if you want to rank your video for a particular keyword then make sure that those keywords are spelled correctly in the closed caption text. Otherwise you could be losing valuable video traffic which is super important if you’re into video marketing. Conclusion What used to take me hours now is it can be done within minutes. It’s really mind blowing how simple my workflow has become. If you want to know more about my workflow and want know the step-by-step then I’m happy to go more into detail about it. Maybe I could record a screencast. So that’s all for now. I hope you got some value from this. Feel free to leave a comment and share this blog article. And remember – Together We Are Better! This is blog entry Day 25 of my 30 day blog Challenge Previous articles in this series: Lead Generation – Real Purpose of your Blog Niche Marketing Targeted Leads – How to Maximise Blog Conversions Call To Action – What is it and Why your Blog NEEDS One Blog Comments – High Engagement Leads to Traffic and Sales Secret to Get Quality Comments on Freshly Published Blog Post Peter Reginald Skype: peter.reginald.com.au Email: peter@reginald.com.au “For business owners who have hit a glass ceiling, I deliver predictable transformation by improving and managing its processes.” P.S. If you’re struggling to attract highly targeted leads & clients for your business, then you’re missing this 5 step blueprint. 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I Completely Agree with Lisa. This is an awesome tutorial Peter. I love your workflow. I actually landed on your video on YouTube and watched it twice. I love simplifying my work and re-purposing my Videos for blogs is what I do. You peter just made my job easier and cheaper. So I m gonna try this in comparison to Rev.com. I didnt ever use a teleprompter before I simply make sure I know my stuff before I cut the video on. Using my list of points t keep me on track…Am super excited t test this out! Cheers bro! Reply
Yay 🙌 super excited that I’ve been of value Julie. Feel free to reach out if you have any questions with the process. Reply
Excellent post Peter. I never use a script, I just speak to the camera as if I was speaking to you. Thanks for sharing your workflow.. Reply
Thanks Keith. I think for me it is really about getting over being in front of the camera. My mind kinda goes blank lol. Maybe practice makes perfect. Reply
Thank you for this detailed explanation. However, I don’t like how I sound on recordings – and since I’m overweight, I’m a bit self-conscious about my appearance! This is great information, though, for those who enjoy doing videos! Reply
Hey Klee it’s true that you’ve gotta feel good about yourself because I think the audience can sense confidence. Reply
Great information! I went through the same thing. I have found sometimes writing out what I want to say helps it stick in my brain better. Reply
Hey Salma. I’m the same. I’ve probably created about 7 videos so far and I’m observing and learning from YouTube’s best content producers. Reply
Great post with some new and innovative ideas. I will definitely look into all your have written. Reply
Thanks Peter great training here. I have yet to make a video so I guess when I decide to I won’t use a script! Reply
What a superb tutorial on how to get your Video blog content workflow Peter. Awesome value right here. If I was a new blogger I would be in heaven as well. I have n fear of the Camera. I just like to get across my message well. I once played around with http://www.rev.com but then I realised that cash can be better used paying a VA of i want someone to transcribe my videos. This is best with tutorials. If yo are actually sharing tips or strategies, then you may need your teleprompter….I find your creative style refreshing 🙂 Reply
Thanks Julie. You know you could also just record a video of yourself talking and upload it to YouTube as a private video. This way no one else can ever see that video but YouTube will still get the transcription done. Reply
THIS IS Such GREAT Training Peter!!! LOVE this very much!! I can’t wait to apply this to my video marketing AND Blogging!! Reply
Hey Tara what I also found is that when I first switched to my new video and blog workflow it felt I took extra long time to get my content done but after persisting with it my workflow really sped up. Once you’re familiar with YouTube’s Closed Caption transcription edit page things really get easier. Reply
I will check this out for sure and see if I can go back on my video’s already created!! This will save a ton of time and thank you for sharing. Reply
Chris, if you make sure that your speaking part of your video is clean and clear then it will improve the accuracy of YouTube’s speech to text recognition which means you’ll spend even less time editing and making corrections. Either way it is important for SEO as well as accessibility, like hearing impaired that you have correct closed captions. Reply
First of all, you have a fantastic blog with a lot of great information! And I was very inspired by this post… gotta get out there and do more video and repurpose it this way… Thanks for the great post! 🙂 Reply
Now this was one amazing blog Peter. Thank you for sharing this with us. I totally learned something new today & will definitely be implementing this. Again thank you & shares on G+. Reply
Great tips! I agree that it’s important to make the camera your friend, that way you can sound more genuine and relatable to your audience! Thank you! Reply
Is the Closed Captioning a new feature of YouTube? I must have overlooked it. Great post. Thanks for the tips! Reply
Good stuff! Love the techie-help you offer. I recently invested in a small microphone that connects to my iPhone… makes a huge difference in audio quality. Thanks for the great tips. Reply
Yes that sounds similar to my mic. I tried connecting the mic to my computer but it didn’t detect any audio so its specifically designed to be used with iPhone and certain types of Android phones. Reply
This was a good one, not really into video marketing because the written word is my friend, but this is a great primer if I ever start taking it seriously. Reply
Awesome training Peter!! This transcription helps a lot and saves a ton of time! Definitely agree that you gotta talk in the camera like with your best friend – it makes your video more natural! Reply