This principle is one of many in a series of principles taught by Marshall Thurber Theory High quality  = maximum client appreciation + minimal variation Maximum client appreciation = Missionaries Missionaries = Client Intimacy Client Intimacy = Being Interested + Frequency of Interaction minimum variation aka predictability Appreciation = Emotional connection Examples Quality is creating… Read More


Value = Quality / Cost This principle is one of many in a series of principles taught by Marshall Thurber Theory Law of Value: Your true worth is determined by how much more you give in value than what you take in payment. Adding value Commodity customer will look for highest value for the least… Read More


This principle is one of many in a series of principles taught by Marshall Thurber. Theory Find a little niche That niche will differentiate you Different isn’t always better but better is always different Examples Related… Read More


Theory How important is Experience to learning? Learning occurs instantly when new theory is applied Without theory there is no learning All experiences filter through theory first to have any meaning Theory always precedes the experience if it’s going to have meaning Examples Over 60 years experience mass producing car since 1908 Model T yet… Read More


A week ago Mikey and I decided to pick a key principle that was taught at the Future of Business workshop and consciously live each day by that principle. We’ve come to the end of the Knower – Learner principle and I will share my experiences and learnings. Observations Exercising the Knower Learner principle forced me to… Read More