This principle is one of many in a series of principles taught by Marshall Thurber Theory   When building your client intimacy through frequency of interactions and being interested, you can change how you communicate with your clients. Build trust first by maintaining your integrity, this is expected from every client. Once you have built… Read More


Client Intimacy is the result where a business gets close to their clients. This happens when the business possess detailed knowledge of their clients. This enables them to be capable of anticipating their clients’ preference. The benefits of greater client intimacy for a business might include improved highly tailored problem solving capabilities and greater adaptation of products to client needs. Ultimately the… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Measurement of how often you interact with someone Increase interaction, Increase Trust and Loyalty… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Working from a space of Trust is less complex Increase Trust by being Interested Be Interested by asking questions Communication is the response the other person gets Working from a space of Control  is more complex If you… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory How “BIG” is the context you hold for your life? Change the context change the content Context will hold the content Context is the “Why?” Abundance The context is the container for your content in your life. If… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory When a breakdown occurs blaming people is not a responsible strategy for improvement. The impact due solely to a person’s direct action is small in comparison to that of the system within which they work. Focus on improving the… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Primacy, the first few moments Middle must contain high emotional content Recency, the most recent Examples Remember list of US Presidents, usually remember the first, most recent and the ones that left some emotional impact via fame etc.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Communication is the response I get If I don’t get the response I’m after, then I didn’t communicate effectively which is a breakdown. Let the learning be bigger than the experience and pay attention to the process.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory We all have different strengths and weaknesses. Let’s leverage our diversity to synergistically produce profound results Diversity + synergy = together we are better… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Integrity is the essence of everything successful, long term – Buckminster Fuller Examples David Neenan’s company – Archistruction (Denver post articles)… Read More