This principle is one of many in a series of principles taught by Marshall Thurber   Theory A small force applied over long distance has a greater impact than a large force applied over short distance. Find a niche and figure out how much leverage you can use. If possible, use the internet for leverage.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory What is not said… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Commodity Offer Experience Transformation Predictable Transformation… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory The client/buyer is more fully informed today due to the vast information available on the internet. They have alternate sources of supply for the product/service you provide, Unless you are unique and adding value then you have a… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory There is no true value of anything By what method is value measured? By what method is value observed? There is instead a figure that is produced by application of a master or ideal method of counting or measurement.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory goal this isnt it, precession is the ultimate goal Use momentum to move you towards your goal and watch out for the precession Genius is often found out of the corner of one’s eyes Precession is immutable, it’s always… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory What are the 15% of tasks that must be done first to reach your goal? Put a lot of time and attention into getting the first 15% of tasks right, as the results of the following 85% will… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Leader’s Give and Giver’s Get. Learn to give your time and attention to a higher social moral purpose, and you will then receive as a result of your giving. Don’t expect to receive when you give your time… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Leadership is prediction The leaders make a prediction and deliver successfully turning theory into principle Predictions that come true builds trust    … Read More