December 13, 2015 | Leave a comment This principle is one of many in a series of principles taught by Marshall Thurber Theory High quality = maximum client appreciation + minimal variation Maximum client appreciation = Missionaries Missionaries = Client Intimacy Client Intimacy = Being Interested + Frequency of Interaction minimum variation aka predictability Appreciation = Emotional connection Examples Quality is creating appreciative clients in a predictable manner Enemy of Quality is Variation “Trade your expectations for appreciation and the whole world changes in an instant” – Tony Robbins Related How to maximise customer appreciation? being Interesting – Interested Frequency of Interaction Results in Client Intimacy