This principle is one of many in a series of principles taught by Marshall Thurber   Theory Working from a space of Trust is less complex Increase Trust by being Interested Be Interested by asking questions Communication is the response the other person gets Working from a space of Control  is more complex If you… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory How “BIG” is the context you hold for your life? Change the context change the content Context will hold the content Context is the “Why?” Abundance The context is the container for your content in your life. If… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory When a breakdown occurs blaming people is not a responsible strategy for improvement. The impact due solely to a person’s direct action is small in comparison to that of the system within which they work. Focus on improving the… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Primacy, the first few moments Middle must contain high emotional content Recency, the most recent Examples Remember list of US Presidents, usually remember the first, most recent and the ones that left some emotional impact via fame etc.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Communication is the response I get If I don’t get the response I’m after, then I didn’t communicate effectively which is a breakdown. Let the learning be bigger than the experience and pay attention to the process.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory We all have different strengths and weaknesses. Let’s leverage our diversity to synergistically produce profound results Diversity + synergy = together we are better… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Integrity is the essence of everything successful, long term – Buckminster Fuller Examples David Neenan’s company – Archistruction (Denver post articles)… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Examples Dress well to test well… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory High quality  = maximum client appreciation + minimal variation Maximum client appreciation = Missionaries Missionaries = Client Intimacy Client Intimacy = Being Interested + Frequency of Interaction minimum variation aka predictability Appreciation = Emotional connection Examples Quality is creating… Read More


Value = Quality / Cost This principle is one of many in a series of principles taught by Marshall Thurber Theory Law of Value: Your true worth is determined by how much more you give in value than what you take in payment. Adding value Commodity customer will look for highest value for the least… Read More