This principle is one of many in a series of principles taught by Marshall Thurber   Theory The client/buyer is more fully informed today due to the vast information available on the internet. They have alternate sources of supply for the product/service you provide, Unless you are unique and adding value then you have a… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory There is no true value of anything By what method is value measured? By what method is value observed? There is instead a figure that is produced by application of a master or ideal method of counting or measurement.… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory goal this isnt it, precession is the ultimate goal Use momentum to move you towards your goal and watch out for the precession Genius is often found out of the corner of one’s eyes Precession is immutable, it’s always… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory What are the 15% of tasks that must be done first to reach your goal? Put a lot of time and attention into getting the first 15% of tasks right, as the results of the following 85% will… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Leader’s Give and Giver’s Get. Learn to give your time and attention to a higher social moral purpose, and you will then receive as a result of your giving. Don’t expect to receive when you give your time… Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory Leadership is prediction The leaders make a prediction and deliver successfully turning theory into principle Predictions that come true builds trust    … Read More


This principle is one of many in a series of principles taught by Marshall Thurber Theory   When building your client intimacy through frequency of interactions and being interested, you can change how you communicate with your clients. Build trust first by maintaining your integrity, this is expected from every client. Once you have built… Read More


Client Intimacy is the result where a business gets close to their clients. This happens when the business possess detailed knowledge of their clients. This enables them to be capable of anticipating their clients’ preference. The benefits of greater client intimacy for a business might include improved highly tailored problem solving capabilities and greater adaptation of products to client needs. Ultimately the… Read More


This principle is one of many in a series of principles taught by Marshall Thurber   Theory Measurement of how often you interact with someone Increase interaction, Increase Trust and Loyalty… Read More