Today I’ll share some tools to help you effectively manage your Attraction Marketing campaign.

Last week I shared the Attraction Marketing framework and how to implement it into your own business. Read this online

These are the main online tools you’ll need to properly manage your Attraction Marketing campaign.
1. Lead capture funnel
2. Email Autoresponder
3. Client Relationship Manager or CRM
4. Google analytics

Over the next 4 weeks we’ll dive a little deeper on each tool and what it does. Today let’s cover the first tool.
A Lead capture funnel typically this comes in the form of an online form on your website to record your prospects name and email address. Your prospect trusts you to share their email address because they want to receive a whitepaper, cheat sheet for training webinar that is of high value to your prospect.

A funnel captures a large volume of leads that “funnel” down to identify those prospects who are ready to listen to what you have to say. A lead funnel is like fishing with a net. With a net you “capture” a large number of leads all at once and then sort through the leads to pick out life long clients. Without a lead funnel it’s like fishing with a pole. You can only go after one fish at a time.

Next week I’ll explain what is an Email Autoresponder and why your Attraction Marketing campaign needs one.

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